Frequently asked questions

What is Smile Safari?
Smile: expression of joy, relief or tension
Safari: hunting or photo and film expedition
Welcome to the very first Instagram museum in the country. Optical illusions,
pink palm trees, rainbows and a whole lot more. The hunt for the perfect
Instagram photo is on! With you playing the leading role.
Does this third edition consist of all new decors?

The route is being rebuilt for the new edition of Smile Safari in Wijnegem Shopping center. There are a lot of new experiences and rooms but you will also find some top installations from the first edition. Some elements were recycled, but they were finished with a new, fresh look. During the entire opening period of Smile Safari, new settings may occasionally be added.

Is filming and photography permitted?
Smile! Here you can take videos and photographs to your heart’s content! Share your pictures with #smilesafari.
Can I buy tickets at the box office?
A limited number of tickets are available over the counter; depending on the
demand and / or any sold-out time slots. Avoid waiting times and order your
tickets online!
How many friends can I bring to Smile Safari?

You are welcome with family and friends; as long as everyone has a valid ticket and follows the corona measures. The organization of Smile Safari always closely follows the measures imposed by the government regarding covid-19. In principle, all recent social distancing rules also apply to Smile Safari.

Why do I have to select a time slot?
We work with time slots to guarantee every visitor a comfortable visit. A small
group leaves every 15 minutes, so you don’t have to queue for the perfect
Are the time slots strictly followed?
We recommend that you arrive 15 minutes before the start of your Safari. If
you are late for your chosen time slot due to unforeseen circumstances, don’t
worry. The organization will then assign you a different time slot for the same
day. Tickets cannot be exchanged for other dates.
Do I have to leave the exhibition after my time slot?
We won’t be following you around with a timer, but it isn’t the idea that you
wander around for hours.

How long are you inside?
On average, a safari trip takes about 90 minutes.
Is admission free for my child?
Admission is free for children up to and including 3 years. The nappy-changing is in the hands of
the accompanying adult. All children under 16 must be accompanied by an
adult, with a maximum of 4 children per companion.
Is there a group rate?
For groups larger than 15 you can contact us via
Do I have to print my ticket?
You can, but you can also store the QR code on your smartphone and save
some paper. 😉
When did you start your safari?
A Safari trip takes an average of 90 minutes. After your Safari you are always
welcome in the lounge and shop.
Is Smile Safari accessible for wheelchair users?
Yes! We make every effort to ensure that wheelchair users are able to enjoy
the experience. Note that not every installation is equally accessible with a
Can I bring my pet?
Only assistance dogs are allowed on the Safari. Other animals are best left at
Do you have an area where we can leave our pram?
Space is provided for you to store your pram or buggy (at your own risk). It is
best to take your child with you on the Safari.
Are there lockers for storing my backpack?
Holders of a valid ticket can use one of the lockers to store personal items. The availability of lockers is limited.
The lockers are checked and emptied every day. The organizers are not
responsible for theft or loss.
Can I pass on tickets?
Certainly! You can pass on tickets or give them as a gift to family and friends,
as long as they can show the correct tickets at the box office.
I bought a ticket for the wrong day or decide not to come. Am I entitled to a refund?
Every ticket purchase is non-negotiable. Unfortunately, tickets cannot be
exchanged or refunded.
How do I contact Smile Safari?
You can reach Smile Safari via mail:
Who organizes Smile Safari?
Smile Safari is a collaboration between Hurae & CityCubes.
Does Smile Safari work with private or B2B events?
It most certainly does! We have various formulas. Just drop us a line:
for more information.
What does Smile Safari do for the environment?
You can waste your time but not our planet! When building Smile Safari, we
choose sustainable materials as much as possible.
We also work with Fair Circulair for the reuse of material. They want to
address the lack of recycling and use of sustainable materials within the
exhibition sector. That is why we like to offer our residual material at the end
of the exhibition to production labs, set builders, designers, artists, schools,
academies and stand builders.
We also offer free tap water, so be sure to bring your water bottle.

We also offer free tap water, so be sure to bring your water bottle.
What happens to my data?
Your personal data is processed in accordance with the provisions of the
European General Data Protection Regulation (AVG) (also known as General
Data Protection Regulation or “GDPR”). In concrete terms, this means that we
only use your data in function of your order. It will be deleted after 2 years.
More information can be found